Module 4 ~ Lesson 6

Lesson 6: Retaining Quality, Productive Agents

 Tenure Firms 2015

Company/Team Support

After recruiting of agents, the retention of productive agents is the next critical function of a successful brokerage or team. Retention starts with providing an outstanding office environment and building a culture of positive energy. Whether they voice it or not, most agents really want…..

A leader (broker, manager, team leader) they can trust and they know has their back, the support of an outstanding administrative team, a professional office space with equipment and technology that is reliable and an environment (culture) that matches their value system.

Recognition and Retention Ideas

  • Publish monthly or Quarterly Top Performers Certificate (Number of sales, Total Sales Volume, Most Sales, Most Listings, Best New Agent)
  • Recognize agents at your office meetings and in Newsletters: First listing, sale, closing with your company; birthday; anniversary with your brokerage
  • Share success stories that highlight your agents accomplishments
  • Post your agents accomplishments /awards on Social Media channels
  • Annual awards and recognition event
  • Sponsor or participate in Community or Charitable Events


Agent Coaching

Coaching vs. Managing

Are you providing a clear direction and support for agents on your team so they can become successful in the real estate business? 

The Power of Coaching!

  • Proactive RATHER THAN Reactive (Being Effective)
  • Reduce “Got a Minute” questions by 50% +/-
  • Enables You to Identify Your “Potential” Agents for Advancement Much Sooner
  • Allows You to be a Leader “NOT” a Firefighter
  • Allows You to have more TIME & LIFE BALANCE

Coaching and Consulting (recurring monthly coach session / or next session scheduled once agent has completed Action Items)

Manager/Coach provides recommendations and tools that will enable the licensee to implement the essential real estate systems to include: 

  • Business Plan & Goal Setting
  • Sphere of Influence/Past Client/Referral System
  • Buyer Presentation, Qualifying and Closing
  • Listing System
  • Farming System
  • Transaction tracking and client follow-up system

Module 4 - Lesson 1

The Seven-Step Attraction Model

Module 4 - Lesson 2

Create Your Affiliation (Recruiting) Proposal

Module 4 - Lesson 3

Leverage a Career Page & Social Media

Module 4 - Lesson 4

Five Steps to an Effective Interview

Module 4 - Lesson 5

90 Day Plan to Onboard New Team Associate

Module 4 - Lesson 6

Retaining Quality, Productive Agents

Module 4 - Lesson 7

Let’s Get to Work!

If you have not already done so, go to the Module 4 Overview page and download the Workbook, Slide Decks, and all related Documents for this module.

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